FOR IMMEDIATE RELEASE

For more information, contact:
Investor Relations
228-435-8208
investorrelations@thepeoples.com

PAUL D. GUICHET IS NAMED VICE PRESIDENT

OF BUSINESS DEVELOPMENT AT THE PEOPLES BANK

BILOXI, MS (November 14, 2012)—Paul D. Guichet has been named vice president of business development at The Peoples Bank, announced Chevis Swetman, president and chief executive officer.

“Paul is one of the most widely known and respected bankers on the Mississippi Gulf Coast, and we are fortunate he has joined our team at The Peoples Bank,” said Swetman. “We expect Paul will contribute immediately to our growth,” Swetman added.

Guichet has compiled a distinguished 30-year career as a senior banking executive and community leader. He has worked in a number of high-profile positions in retail banking, personal trust, and commercial product development. He has experience in comprehensive financial services, mergers and acquisitions, communications, investor relations and business development.

A native of New Orleans, Guichet has lived on the Mississippi Gulf Coast for 24 years.  He graduated from Tulane University with a bachelor of science in economics and a minor in mathematics. He also completed the Graduate School of Banking at Louisiana State University.

He is chairman of the Gulf Coast Community Foundation and recently served as chair of the board of trustees of the MS Gulf Coast Chamber of Commerce’s Leadership Gulf Coast Program. He is a member of the National Investor Relations Institute and is a member of the organization’s Senior Roundtable and Annual Conference Committee.

Founded in 1896, with $813 million in assets as of September 30, 2012, The Peoples Bank operates 16 branches along the Mississippi Gulf Coast in Hancock, Harrison, Jackson and Stone counties. In addition to a comprehensive range of retail and commercial banking services, the bank also operates a trust and investment services department that has provided customers with financial, estate and retirement planning services since 1936.

The Peoples Bank is a wholly-owned subsidiary of Peoples Financial Corporation, listed on the NASDAQ Capital Market under the symbol PFBX. Additional information is available on the Internet at www.thepeoples.com.

This news release contains forward-looking statements and reflects industry conditions, company performance and financial results. These forward-looking statements are subject to a number of risk factors and uncertainties which could cause the Company’s actual results and experience to differ from the anticipated results and expectation expressed in such forward-looking statements.